[Media Kit]
Brand Assets
Download official AETRON brand assets, logos, and guidelines for media coverage and partnerships.
Logo
Primary Logo
Main AETRON logo for general use
Logo Mark
Icon-only version for social media
Colors
#000000
Primary Black
Main background color
RGB 0, 0, 0
#FFFFFF
Pure White
Primary text and accents
RGB 255, 255, 255
#888888
Medium Gray
Secondary text
RGB 136, 136, 136
#333333
Dark Gray
Subtle elements
RGB 51, 51, 51
Typography
AaThe quick brown fox jumps over the lazy dog
IBM Plex Sans
Primary font for headings and body text
Light (300)Regular (400)Medium (500)SemiBold (600)
Usage · General typography
AaThe quick brown fox jumps over the lazy dog
IBM Plex Mono
Monospace font for technical content
Regular (400)
Usage · Code, labels, technical specifications
Usage Guidelines
Logo Usage
- Always maintain adequate clear space around the logo
- Do not stretch, skew, or alter the logo proportions
- Use on high contrast backgrounds for optimal visibility
- Minimum size: 120px width for digital, 1 inch for print
Color Palette
- Primary black (#000000) for backgrounds and text
- Pure white (#FFFFFF) for text on dark backgrounds
- Use grays for secondary elements and subtle details
- Maintain high contrast ratios for accessibility
Typography
- IBM Plex Sans for all primary text content
- IBM Plex Mono for code, technical specs, and labels
- Maintain consistent font weights throughout designs
- Ensure adequate line spacing for readability